We have already talked a little about Inbound Marketing and how it dominates outbound marketing when it comes to lead cost and quality; but now we want to dive in just a little bit as to what makes up an effective Inbound Marketing program.
Inbound marketing relies on several core strategies working together to compliment each other. For example, using a content marketing strategy with supplimental SEO and social media programs, a small business can begin attracting a large portion of the traffic from their targeted audience. Once that audience lands on their web site, a well developed user experience should convert a visitor into a lead through educational content and a series of strategically placed forms throughout the site. By nurturing these leads with a comprehensive email marketing campaign, a company can easily convert leads into customers and customers into branding evangelists, all with the visitor's permission. This is why strategy is critical when it comes to inbound marketing. Without a well developed strategy in place, a company is wasting time and resources while only frustrating their visitors. People want to buy your products and services! Help them out buy guiding them through the steps they require for you to earn their trust.
As we discussed previously, this particular style of marketing is popular because it is permission based. The buyer seeks your company's product or service when they are ready to buy and not when you are ready to sale. The key to this strategy is to be where the buyers mentioned above are located when they make this decision. This magical location could be the search results, a social media site, or even your own site. It will all revolve around your market place and the buyer personas you are targeting specifically.
So, how does a company be everywhere at once when they are a small business with so few free hours and a limited budget? Most organizations can accomplish this through a strategy that has been fine tuned to accommodate their specific strengths and weaknesses. Throw in a little professional guidance and assistance and any small business can take a share of a competitive marketplace.
At Crosspoint, we help small businesses build this strategy to fit their specific needs and abilities. We discuss at length the core components (content, SEO, social media, etc) that go into a strong marketing strategy of this nature. By getting to know the business owners and managers, we can help tailor a cooperative strategy that fits their budget while still delivering the results they want from their efforts.
This strategy almost always includes the following:
- Web Site Management
- Content Marketing
- Search Engine Optimization and Marketing
- Social Media Engagement
- Lead-Prospect Relationship
- Behavior Driven Marketing
- Landing Page Development
- Lead Nurturing
- Newsletter (E-mail) Marketing
- Market Analysis
- Competition Marketing
- Advanced Analytic Reporting
If you would like for us to take a look at your site and let you know where you stand, we would be happy to do so at no charge. If you would fill out the form below, we will give your site and online presence a quick audit and send you a report on what your strengths and weaknesses are at this time. If you would like for us to send you a formal proposal, we would be more than happy to do that as well.