Inbound marketing is an awesome concept. It is the perfect solution for small and large businesses alike and offers a much lower price tag than traditional mediums. The best part: it works! Inbound Marketing is built on four main principles: Generate Traffic Convert Traffic Into Leads Nurture Leads Into Customers Analyse & Measure Generate SEO, [...]
People in our industry think every company should be involved in the promotion of their business through social media. I strongly disagree with the notion that every company has the ability to be socially engaging in their marketplace. Here are three reasons you and your company has no business logging into Twitter or Facebook: Your customer base [...]
Search Engine Optimization has changed dramatically over the past couple years. With the rise of social media to prominence in the online marketing realm and the Panda attacks last year, SEO has become an afterthought for many businesses and marketing agencies alike. They claim to have found an easier way of driving traffic and believe [...]
Not the other way around… Strategy is everything when it comes to a marketing program. The effort succeeds or fails on the quality of the research and targeting that the marketing team has put into their planning and the last thing a company needs to do is hinge their entire marketing strategy on a couple [...]
Hold on now! Put the rocks down! Let me explain… SEO, at least here in Knoxville, is a four-letter word to many small businesses as most have been burned at one point by a hack or was given a quote for an astronomical amount of dough that would be difficult for the company to see an ROI [...]
It’s only evolving. I keep seeing post after post that SEO is dead. They claim that the internet has changed to the point that web standards and optimization in general is no longer necessary as long as you do X, Y, and Z. These fauxperts are spreading their own gospel of internet marketing that will [...]
I love small businesses. The dynamic and the flexibility that comes with the ownership of your own company is second to none. That being said, there are several disadvantages that are often not seen on the surface. Small businesses are often at a disadvantage when it comes to the resources available to them in the marketing department. [...]
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